The Friday DV Freebie #2

Okay, okay so I changed the title of the weekly review from "The Friday Media Review." I thought it sounded it cooler. I hope you like it. Who knows? I may change it again. Anyway let's get on with this week's review. 

Purple Cow by Seth Godin

What I like best: This book is super approachable for anyone and everyone. It takes a simple idea - be remarkable - and brings it to life with tremendous insight rooted with real examples. Be a purple cow. Why? Because purple cows standout. "Your either remarkable or invisible," says Godin. For all you millennials out there Jay Z labeled this book as one of the 6 most influential he's ever read. Notably saying it forever validated his marketing strategy.

Best Quote: "In your career, even more than for a brand, safe is risky. The path to lifetime job security is to be remarkable."

DV